I know what you're thinking. show us your briefs.
Okay, find out how I...
got a gigantic insurance company to admit that everyone hated them
prepared students for the messy reality of 'life away from the parents'
evangelized the power of the 'web on the go' to those who only saw it as a business tool
celebrated the genius of strong beer without incurring the wrath of the advertising watchdog
helped people buy healthier cuts of meat by asking them to stop prodding them
turned around the image of social workers in the uk
won a national advertising effectiveness award for Canada's largest beer brand